Responsibilities

• Lead relationships with digital marketing and web agency partners to deliver high performing campaigns and maximise ROI
• Develop and execute digital marketing strategies aligned with business objectives, commercial priorities and seasonal demands
• Manage and optimise paid media budgets including PPC, paid social, display, retargeting and affiliate marketing
• Monitor, analyse and report on the performance of all digital channels providing actionable insights and recommendations
• Act as the internal expert for the Ventrata platform identifying opportunities to improve merchandising, upselling, cross-selling and booking flows
• Lead the continuous improvement of website and mobile app UX/UI working with agencies and developers to enhance customer experience and conversion
• Manage website content, product presentation, brand standards and digital customer journeys across all online platforms
• Collaborate with the Commercial and Product teams to deliver innovative digital experiences, new products and cross-channel journeys
• Develop and manage the organic social media strategy across key platforms to drive engagement, brand awareness and respond to trends proactively

Requirements

• At least 3 years digital marketing experience ideally within tourism, attractions, hospitality, transport or e-commerce
• Strong experience with GA4, Google Ads, Meta Business Manager, paid media and performance marketing
• A solid understanding of technical SEO and AI search optimisation
• Experience managing agencies, websites and digital development projects
• Strong analytical skills with the ability to turn data into actionable insights
• Experience developing social media and content strategies

Preferred

• Experience with Ventrata or similar booking/ticketing platforms
• Familiarity with CRO, A/B testing, and e-commerce best practices
• Experience in brand storytelling and visual content creation