Responsibilities

• Take day-to-day ownership of the DDRE Global website ecosystem.
• Manage website development, optimisation, maintenance and ongoing enhancements.
• Work with developers and internal Technology colleagues on integrations and technical requirements.
• Improve UX, conversion journeys, landing pages and digital customer experiences.
• Diagnose issues quickly and coordinate resolution of business-critical website problems.
• Build the capability to increasingly manage website development and optimisation in-house.
• Become Marketing's internal owner of the CRM ecosystem.
• Work alongside the external CRM partner during Phase 2 before progressively transitioning capability in-house.
• Build and optimise customer journeys, segmentation, workflows and automated communications.
• Improve advisor adoption and use of CRM capabilities.

Requirements

• 5+ years' experience in digital marketing, growth marketing, Mar Tech or a similarly integrated role.
• Strong hands-on website management experience.
• Demonstrable SEO + GEO expertise, including technical SEO.
• Strong CRM and marketing automation experience.
• Experience designing customer journeys, segmentation and automated workflows.
• Strong analytics capability, including GA4 and digital performance reporting.
• Experience managing paid digital campaigns and/or specialist performance agencies.
• Strong understanding of tracking, attribution and conversion.
• Experience working with developers and technical teams.
• Ability to translate commercial objectives into digital solutions.

Preferred

• Working knowledge of HTML/CSS and common CMS environments.
• Experience with API-based integrations and interconnected MarTech stacks.
• Experience bringing previously outsourced digital capability in-house.
• GEO / AI search optimisation experience.
• Experience with Campaign Monitor or comparable CRM/email platforms.
• Experience within luxury, property, financial services or another high-value customer environment.
• Experience working in a scale-up or entrepreneurial business.
• Evidence of having introduced an innovative digital product, customer journey, technology or marketing approach that materially changed performance or customer experience.
• Active interest in emerging AI, search, automation and digital experience technologies beyond the requirements of their current role.