Digital Marketing Executive -Social Media

Crawley, Surrey, UK (Unknown)

Salary Not AvailableMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own day to day social content execution for a well known travel brand, turning campaigns and seasonal moments into visually engaging posts across Instagram, Facebook, TikTok and YouTube.

  • Content creation and publishing from idea through to publish, with channel adaptation and asset editing.
  • Performance review and iteration based on audience resonance, with brand governance and tight approval processes.
  • Collaborate across Brand, Marketing, Product & Sourcing to gather inputs and secure approvals to go live.

Job Description

Responsibilities

  • Youll help bring British Airways Holidays to life across organic social media, creating engaging posts that inspires customers to discover new destinations, plan memorable trips and book their next holiday.
  • You'll create social content in a category that is naturally engaging, varied and highly visual. From destinations and travel experiences to seasonal campaigns and commercial priorities, you will take ownership of assigned posts from idea through to delivery, adapting content for each channel, editing assets where needed, and helping ensure everything moves smoothly through briefing, review, and sign-off.
  • This is a hands-on role focused on the day-to-day execution of social media posts across platforms such as Instagram, Facebook, TikTok and YouTube.
  • Reporting to the Social Media Manager, you'll join a small, collaborative team where creativity is valued, ideas are welcomed and everyone contributes to delivering high-quality content.
  • You'll have the opportunity to build on your skills across content creation, video editing, and performance optimisation.
  • We create all of our organic social content in-house, giving you the opportunity to be hands-on throughout the content creation process, from developing posts and editing assets through to publishing content and reviewing performance.
  • Because you'll be creating posts for a well-known travel brand, you'll need to combine creativity with strong brand governance.
  • You'll work within established brand guidelines and approval processes, creating content that feels fresh, engaging and relevant while maintaining the quality and consistency customers expect from British Airways Holidays.
  • We're looking for someone who is naturally curious about social media and enjoys keeping up with trends, platform developments and standout content from both within and outside the travel industry. You'll proactively bring ideas to the team, spot opportunities to improve our content and take an interest in understanding what resonates with audiences and why.
  • You’ll bring travel stories, destinations and holiday experiences to life through engaging social posts, images and video content across Instagram, Facebook, TikTok, and YouTube.
IAG Loyalty logo

IAG Loyalty

3.4 Glassdoor

IAG Loyalty is part of International Airlines Group (IAG), one of the world’s largest airline groups with 600+ aircraft carrying more than 122 million customers to 285 destinations across 93 countries each year. We were founded as Airmiles in 1988 and became Avios in 2011 - now we're IAG Loyalty, home to two divisions: ‘Loyalty’ and ‘Holidays’, with decades of experience in both sectors. Our Loyalty division manages Avios - the loyalty currency of British Airways, Iberia, Aer Lingus, Vueling, Qatar Airways, Finnair and Loganair. We enable more than 69 million members worldwide to collect and redeem Avios through a diverse range of partners spanning travel, retail and financial services. Our Holidays division manages consumer Holidays brands for British Airways and Iberia which have a combined network of 10,500 hotels spanning 600 cities and 100 countries. Together we're creating a more rewarding world of travel and experiences. That’s our vision. We’re a vision and values led business. Our vision sets our ambition, and our values represent how we’re going to get there. Together, this perfect partnership unites our people into a club of colleagues that know why and how we do things here. Our values are owned by everyone in the club, and are uniquely ours: • We bring passion to our work• We have the courage to reimagine• We focus on agility• We excel in delivery• We keep learning and stay curious• We take belonging seriously Our colleagues bring our vision and values to life every day in all they do. For our organisation, our customers and each other.

Founded in 1988
London, England, GBR
929 employees (96 in marketing)
53% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
18K
Traffic Source Mix
Search
44.9%
Direct
38.4%
Referral
9.7%
Social
5.3%
Paid
1.2%

Headcount Trend

Current headcount: ~856

Marketing Team

Marketing Team Size
96 (10% of company)
Marketing Roles Posted (Last 30 Days)
1

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