Own the end-to-end digital marketing engine, from strategy and content to paid media, CRM, and events, driving pipeline and brand consistency across channels.

• Growth & Digital Presence: Develop annual marketing plan, manage social calendars, lead TikTok strategy, oversee tone of voice, and handle website and SEO with agency support.
• Campaigns & CRM: Oversee PPC/SEM, audience targeting, conversion tracking, email campaigns, CRM workflows, and lead nurturing; report on performance and pipeline impact.
• Demand & Events: Promote exhibitions digitally, manage Open Day strategy, and ensure a cohesive, high-conversion digital funnel across event programs.