Responsibilities

• Own and optimise HubSpot marketing automation, including email campaigns, workflows,audience segmentation, lead nurturing and campaign performance analysis
• Create, publish and optimise landing pages and blogs in collaboration with content colleagues (using Kentico Xperience and Sanity)
• Coordinate and brief website developments,including ticket creation, testing, QA and release validation
• Handle campaign administration and data quality across HubSpot and Salesforce
• Produce regular performance reporting and actionable insights using HubSpot, Salesforce and GA4, identifying opportunities for optimisation
• Support Marketing and Commercial teams with campaign planning, execution and performance measurement
• Audit and improve campaign tracking, attribution and data accuracy, working closely with Business Intelligence and Website Analytics specialists
• Support continuous improvement of the marketing technology stack, identifying opportunities for automation, AI adoption and process optimisation
• Use AI-powered tools to support campaign ideation, content briefing, email optimisation and marketing productivity while maintaining quality and brand standards
• Support testing and adoption of AI features within HubSpot, Salesforce and other marketing platforms

Requirements

• Experience with marketing automation, email campaigns and workflows (preferablyHubSpot)
• Strong understanding of campaign tracking, reporting and analytics
• Confident working with CRM, data and digital campaign administration
• Experience using aCMS to create or manage digital content
• Ability to manage technical briefs, testing and QA processes
• Detail-oriented organised and comfortable using AI-enabled tools to support productivity and quality

Preferred

• Experience in agency, B2B or technical environment
• Familiarity with Salesforce, HubSpot or CMS platforms such as Xperience by Kentico or Sanity
• Experience in digital optimisation, lead tracking or conversion improvement
• Experience briefing developers and managing website optimisation backlogs