Responsibilities

• Build, schedule and deploy email and SMS campaigns across UK, EU, US and Rest of World markets.
• Support the delivery of the CRM calendar, ensuring campaigns are executed accurately, on time and in line with brand guidelines.
• Conduct thorough QA checks across links, personalisation, segmentation and creative assets.
• Build and maintain customer segments and audiences to support campaign targeting and automated journeys.
• Support the management and optimisation of lifecycle programmes, including Welcome, Browse Abandonment, Cart Abandonment, Back in Stock, Post Purchase and Re-engagement journeys.
• Produce regular campaign performance reports, identify insights and support A/B testing initiatives.
• Support paid social activity across Meta, including audience creation, customer list uploads, campaign coordination and performance reporting.
• Support the execution of seasonal campaigns, collection launches and promotional activity across CRM and growth channels.
• Work closely with Ecommerce, Graphics, Buying and Customer Service teams, as well as external agencies and platform partners.