Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies across multiple channels including social media, email, SEO, and paid advertising campaigns.
• Conduct keyword research and optimize website content to improve search engine rankings using SEO best practices.
• Manage and update the company’s website using WordPress, ensuring content is current, engaging, and aligned with marketing goals.
• Create compelling copy for digital ads, social media posts, newsletters, and landing pages that resonate with target audiences.
• Monitor and analyze campaign performance using tools like Google Analytics and Google Ads; prepare detailed reports to inform ongoing strategies.
• Oversee social media management by scheduling posts, engaging with followers, and growing online communities on platforms such as LinkedIn, Facebook, Twitter, and Instagram.
• Coordinate projects with internal teams and external vendors to ensure timely delivery of marketing initiatives while maintaining high standards of quality and organization.
• Utilize Adobe Photoshop for creating visually appealing graphics and content assets that enhance campaign effectiveness.
• Lead email marketing campaigns by segmenting audiences, designing templates, and tracking engagement metrics for continuous improvement.
• Support B2B (business-to-business) marketing efforts by developing targeted campaigns that foster strong professional relationships.

Requirements

• Proven experience in digital marketing or a related field with a strong understanding of management principles and project management methodologies.
• Proficiency in SEO techniques, Google Ads management, Google Analytics analysis skills, and social media management tools.
• Hands-on experience with WordPress website management and Adobe Photoshop for content creation.
• Strong copywriting skills with the ability to craft clear, persuasive messages tailored to diverse audiences.
• Familiarity with email marketing platforms and B2B marketing strategies to engage corporate clients effectively.
• Excellent communication skills in English along with organizational skills necessary for managing multiple projects simultaneously.
• Demonstrated leadership qualities with the ability to work independently or as part of a team while managing time efficiently within fast-paced environments.
• Knowledge of Microsoft Office applications including Excel, PowerPoint, and Outlook is essential for reporting and presentations.

Benefits

• Free parking
• On-site parking