Digital Marketing Executive (B2B Technical Products)
Croydon, UK (On-site)
Posted 21 hrs ago
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Job Summary
Own end-to-end content and search marketing for a technology-driven B2B brand, delivering website content, SEO, analytics, multimedia production, and social media initiatives across marketing channels.
- Content creation and governance across website, blogs, case studies
- SEO, analytics, and performance reporting to drive growth
Job Description
Responsibilities
- Write clear, technically accurate content for the website, including case studies and technical articles
- Capture and edit photography and video content, showcasing our products, applications and capabilities
- Support the planning and production of email marketing campaigns
- Help produce marketing materials and content for exhibitions and trade shows
- Maintain a consistent tone, brand and level of technical accuracy across all marketing content
- Manage content on our social media channels (primarily YouTube & LinkedIn)
- Manage and continuously improve the company website, including content, structure, UI & UX
- Conduct keyword research and monitor keyword rankings
- Implement SEO best practice to improve organic visibility
- Develop our approach to Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO)
Requirements
- Relevant higher-level qualification, such as Bachelors' degree in business or marketing (desirable)
- Excellent written English, with the ability to turn technical information into clear, engaging content
- Good understanding of website content and SEO principles
- Highly competent computer skills with advanced use of Excel and data handling and presentation
- Competent user of Google Analytics & Ads (e), and keyword tools such as Moz/SEMrush (p)
- Experienced in Photo and video editing
- Some experience of social media, content creation or digital marketing
- html and relevant web coding language(s) (p)
- A genuine interest in technology, engineering or technical products
- Strong Commercial awareness
Benefits
- Permanent full-time role, 39 hours per week, Monday to Friday
- Competitive salary (Based on experience)
- Company pension scheme
- Performance bonus (paid monthly of up to 10% of salary)
- 32 days holiday incl. bank & public holidays
- Company events
- Company pension
- On-site parking
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
