Responsibilities

• Website management and SEO
• Update and maintain our nursery websites using WordPress, ensuring content is accurate, engaging and easy for families to navigate.
• Create and update pages, news, images and enquiry forms.
• Improve search engine optimisation (SEO) to increase our nurseries’ visibility on Google, particularly in local searches.
• Monitor website performance and identify opportunities to generate more enquiries.
• Social media and advertising
• Plan, create and publish engaging social media posts that reflect each nursery’s personality.
• Manage paid social media advertising, including audiences, budgets and campaign performance.
• Work with nursery managers to gather stories, photographs and updates, ensuring appropriate permissions are in place.
• Track results and improve campaigns to generate relevant enquiries and make effective use of the marketing budget.

Requirements

• Practical experience in digital marketing and managing business social media accounts.
• Experience updating websites using WordPress.
• Experience managing paid social media campaigns.
• A working knowledge of SEO and improving visibility on Google.
• Strong writing, communication and organisational skills.
• Confidence using CRM systems and tracking enquiries accurately.
• The ability to work collaboratively with nursery managers and manage priorities across multiple settings.
• A warm, professional approach to communicating with families.

Preferred

• Experience with social media, nursery management systems or marketing within early years would be an advantage. Experience with a similar CRM or enquiry management system is also welcome.

Benefits

• Flexible schedule
• Work from home