Responsibilities

• Digital Campaign Execution: Launch optimised paid media ads through platforms such as Google Ads, LinkedIn, and Meta to increase conversions and brand awareness.
• Collaboration with Teams: Work closely with sales, marketing, and content leads to define audience types and filter relevant information down to the wider digital team.
• SEO/SEM Support: Be actively involved in SEO efforts, including keyword research, image optimisation, and upskilling on SEO/SEM knowledge, tactics, and benchmarks under the guidance of your manager.
• Project Assistance: Collaborate closely with stakeholders to assist with various digital projects, ensuring smooth execution throughout the show cycles.
• Marketing Support: Provide support to Marketing Managers across the business with various digital marketing tasks, including campaign management and content updates.
• Creative Assistance: From time to time, prepare artwork and marketing materials using Adobe Creative Cloud and Canva.
• Systems Consolidation: Assist with consolidating our systems and accounts across the entire business to streamline digital operations.
• Content Management: Support the uploading of copy and images to websites and social media platforms, ensuring correct formatting using basic HTML knowledge. Support with backend CMS management.

Requirements

• Experience with paid media platforms such as Google Ads, LinkedIn Ads, and Meta Ads.
• Familiarity with Google Analytics and Google Tag Manager for setting up and customising tags.
• Basic understanding of SEO principles, including keyword research and image optimisation.
• Strong organisational and time management skills, with the ability to meet deadlines.
• Technical proficiency in digital marketing and data management platforms.
• Basic understanding of HTML and experience formatting content for web and social media platforms.
• Proficiency in Adobe Creative Cloud and Canva for creating and editing marketing materials.
• Excellent communication skills for effective collaboration with internal teams and third-party vendors.

Preferred

• Experience with website management, including content updates and platform rollouts.
• Familiarity with data analysis tools such as PowerBI and HubSpot.
• Experience in managing and delivering apps.
• Knowledge of system integration and consolidation in a digital marketing context.