Senior Digital Analytics & Measurement Consultant | GA4, Tag Manager, Privacy
Adaptive & Co
UK (Remote)
In-houseFull-timeSenior level6+ years exp.
3 months ago
Digital Marketing Analytics Manager
Wembley, Ealing, UK (On-site)
Salary Not AvailableMid LevelFull time
Posted 7 days ago
Job Summary
Own and optimize digital marketing analytics programs by building analytics frameworks, dashboards, and KPI-driven insights to guide strategic decisions.
- Design analytics frameworks and dashboards
- Conduct in-depth data analysis and reporting
- Translate objectives into measurable KPIs and analytics projects
Job Description
Responsibilities
- Develop and implement comprehensive analytics frameworks to monitor and evaluate digital marketing campaigns' effectiveness.
- Utilize tools such as Google Analytics, Power BI, Tableau, and Power BI to create compelling dashboards and visualizations that communicate key insights clearly.
- Conduct in-depth data analysis using statistical software like R, SAS, SPSS, and SQL to identify trends, patterns, and opportunities for optimization.
- Collaborate with marketing teams to translate business objectives into measurable KPIs and actionable analytics projects.
- Perform market research and competitive analysis to inform strategic decision-making and identify emerging trends.
- Automate data collection processes through scripting in Python or SQL to improve efficiency and accuracy of reporting.
- Present findings to stakeholders at all levels with clarity, confidence, and a focus on driving strategic initiatives forward.
Requirements
- Proven experience in digital marketing analytics or a related field with a strong portfolio of successful projects.
- Proficiency in data visualization tools such as Tableau, Power BI, or similar platforms.
- Advanced knowledge of statistical software including R, SAS, SPSS, or equivalent for complex data analysis.
- Hands-on experience with SQL for database querying and Python for data manipulation and automation tasks.
- Familiarity with Google Analytics and other digital marketing measurement tools.
- Strong understanding of marketing principles combined with excellent data analysis skills.
- Ability to interpret large datasets into meaningful insights that influence strategic decisions.
Benefits
- Free parking
- On-site parking
R T Stone
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)
Marketing Team
Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
715
Traffic Signals
Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%
Headcount Trend
Current headcount: ~31
