Responsibilities

• Build, launch, and optimize paid campaigns across LinkedIn, Google Ads, and industry channels
• Create landing pages, forms, and optimise conversions
• Set up and manage marketing automation workflows and nurture sequences
• Execute multi-channel campaigns supporting our account-based marketing programs across our target segments
• Develop and execute organic LinkedIn strategy for FINBOURNE's company page growing followers, engagement, and thought leadership visibility
• Create and schedule LinkedIn content that showcases our solutions, client success, and industry expertise to financial services audiences and build our employer brand
• Support executive social media presence by adapting content for personal LinkedIn profiles (CEO, product leaders, sales leadership)
• Monitor LinkedIn analytics, track engagement patterns, and optimize content performance
• Engage with industry conversations, relevant hashtags, and target account activity
• Manage day-to-day website updates, page optimization, and content publishing

Requirements

• Experience with digital marketing execution—you've personally built campaigns, not just managed them
• Hands-on proficiency with HubSpot (email builder, workflows, landing pages, forms), Google Ads, LinkedIn Campaign Manager, LinkedIn company page management, Google Analytics
• Experience with MS Dynamics or similar CRM platforms, with understanding of marketing-sales data flows
• Proven track record building organic LinkedIn presence—you understand what content performs in B2B and can point to engagement metrics you've driven
• Comfortable working in the platforms every day—creating audiences, building emails, uploading assets, scheduling posts, troubleshooting tracking issues, pulling reports
• Self-starter who doesn't wait to be told what to do—you spot opportunities and take initiative
• Strong attention to detail with ability to QA your own work before launch
• Analytical mindset: you check performance data regularly and adjust course based on what you see
• Ability to context-switch quickly across multiple campaigns and priorities

Preferred

• You prefer doing to delegating.
• You get satisfaction from building something, hitting publish, and seeing results.
• You're resourceful and figure things out rather than waiting for someone else to solve problems.
• You're comfortable being a one-person digital marketing operation—owning it end-to-end from strategy through to execution and optimization

Benefits

• Health & Wellbeing: A competitive health insurance policy that disregards previous medical history. This also includes dental, optical, mental health support and comprehensive cancer cover.
• Cycle to work scheme and Gym discounts: Buy a bike and cycling accessories out of your pre-tax salary and spread the cost over 12 months, as well huge discounts off Hussle, KOBOX and Nuffield Health gyms.
• Hybrid: We have a mature attitude towards hybrid working. Whether you’re a night owl, morning person, parent, carer or simply need flexibility to work a different pattern to the norm, we’re committed to helping you be productive and work in a way that is best for you.
• Professional learning and development: External training and accreditations are supported, as well internal training and development programs.
• Maternity, paternity and adoption leave: Paid maternity, paternity and adoption leave, which includes 13 weeks full pay for maternity and adoption leave and 6 weeks full pay for paternity leave
• Holiday: 25 days holiday plus bank holidays