Responsibilities

• Social media management: Create and manage compelling, consistent and engaging content, including photography, videography, graphics and written content, for social media channels; drive growth and increase engagement; explore new methods and channels for communicating via social media.
• Marketing Material Creation: Create marketing material to raise the profile of the organisation and support projects, programmes, competitions and events.
• Website Management: Manage content with emphasis on accuracy, engagement and the highest written standards.
• Lead Social Media Strategy: Develop and execute a platform-by-platform-specific strategy aligned with BE’s communications, brand, service, marketing and commercial goals.
• Content Oversight: Create and oversee the creation and publishing of high-quality, engaging content across all major platforms, ensuring editorial accuracy and brand alignment.
• Team Leadership: Manage contributors fostering collaboration and creativity.
• Cross-Department Collaboration: Partner with internal stakeholders to support an integrated content plan, club-wide initiatives and campaigns.
• Performance measurement & Analysis: Monitor channel and content performance, driving change to adapt to an ever-developing environment.
• Community Engagement: Grow and engage our global fanbase through community management and influencer outreach.
• Performance & Insights: Monitor performance metrics, report on KPIs, and optimise content and strategy using data-driven insights.

Requirements

• Qualifications: Educated to A level or equivalent qualification, or compensating work experience in a relevant business-related field.
• Experience leading social media for a major brand, preferably in sport or entertainment.
• Experience creating and managing digital content with a particular focus on video.
• Proven success delivering audience growth, engagement, strategic impact and content monetisation through digital strategy.
• Deep knowledge of platform algorithms, content best practices, and emerging trends.
• Strong editorial judgment and familiarity with journalistic ethics and verification.
• Skilled in managing creative teams and cross-functional projects.
• Proficient in analytics tools and data interpretation for performance optimisation.
• Excellent written, verbal, and visual communication skills.
• Calm under pressure with ability to manage multiple priorities in a fast-paced environment.