Responsibilities

• Accountable for drafting copy and identifying images responding to briefs provided by Digital Portfolio Managers, across four different categories
• Creating EY.com presence for BMC-originated campaigns, ensuring compelling digital experience
• Adapting draft content from business SME stakeholders
• Adapting Global content, working with UK stakeholders to rewrite as UK-specific articles or creating UK perspectives
• Creating bespoke digital content where required (eg case studies, people profiles or content required for SEO/ GEO)
• Provide guidance and advice to BMC teams on best digital creative approach for activities that require ey.com presence
• Ensure that all copy and imagery created for ey.com follows brand guidelines and is approved through the SCORE brand approval process
• Occasionally managing content creation agencies to deliver digital content
• Work with the Digital Technical Manager to ensure that all copy is optimised for search
• Work with the Digital Technical Manager to ensure that page builders have correct briefs to enable accurate and timely publishing

Requirements

• 7+ years’ experience of working in a marketing copywriting or journalistic role in a business environment
• Knowledge of the UK business environment, gained from working in a professional services environment or similar, or else from working as a journalist in a related field
• Working knowledge of website design (preferably Adobe AEM), UX, SEO and marketing automation, plus experience of working with page building teams.
• Experience of stakeholder management in a complex environment and the ability to interpret briefs, constructively challenge as appropriate, make creative suggestions and to gain consensus on creative outputs.

Preferred

• Experience using AI tools to assist messaging and drafting copy
• Experience writing to brand style guidelines
• Familiarity with ey.com or professional services branding (preferred)

Benefits

• We offer a competitive remuneration package where you’ll be rewarded for your individual and team performance. Our comprehensive Total Rewards package includes support for flexible working and career development, and with MyReward you can select benefits that suit your needs, covering holidays, health and well-being, insurance, savings and a wide range of discounts, offers and promotions.
• Continuous learning:  You’ll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you:  We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership:  We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture:  You’ll be embraced for who you are and empowered to use your voice to help others find theirs.