Responsibilities

• Support non-marketing professionals (Customer Service, Actuarial, IT, Technical, and Compliance teams) in content implementation via the CMS, enabling them to manage their pages effectively. Design and build campaign landing pages, optimising for accessibility, brand, and data capture.
• Provide content entry and page-build support via the CMS to the broader Marketing team, implementing content that they have produced and approved. Manage and develop digital experiences across the website, microsites, and internal hubs, including uploading and publishing content, images, and collateral.
• Manage content maintenance as part of the ever-green compliance programme, following the established Aprimo digital compliance process to ensure accuracy and regulatory adherence.
• Run and maintain the digital content process as the primary lead on the Web Team inbox, actioning all content update requests within agreed service standards. Ensure content is approved for deployment. Collaborate with internal teams, digital partners, and agencies. Support the team on ad-hoc social media and digital marketing projects.

Requirements

• Technical Expertise Experience with multiple CMS platforms and dynamic templating (Umbraco v13 or WordPress preferred). Expert knowledge of MS Word, MS Excel, and MS PowerPoint. Implementation of digital content calendars: drafting, deploying, and testing content before launch. Basic knowledge of HTML & CSS. Knowledge of digital analytics packages (e.g. Google Analytics, Google Search Console). Knowledge of W3C accessibility guidelines.
• Communication Excellent written English and grammar skills, with proven experience writing for web and digital channels. Ability to produce on-brand content within established brand guidelines.
• Relationship Building Strong interpersonal skills with colleagues in UK and international offices. Experience collaborating with internal teams, digital partners, and agencies. Experience dealing with external suppliers professionally.
• Taking Initiative Ability to manage multiple concurrent projects with different deadlines and priorities. Strong analytical skills and experience with web analytics software, heat mapping tools, and SEO programmes. Quality control and attention to detail.
• Developing Self and Others Experience supporting colleagues at both senior and junior levels. Strong organisational skills with an interest in digital channels, user experience, website management, and analytics. Understanding of GDPR and data processing on digital platforms.

Preferred

• Desirable: Knowledge of email marketing tools (e.g. Pardot), social media platforms (e.g. YouTube, LinkedIn, Twitter), and social media listening tools (e.g. Hootsuite).
• Desirable: Experience in a regulated environment and working with Marketing compliance teams.
• Desirable: Knowledge of web optimisation, SEO, and digital touchpoints.

Benefits

• We believe in recognising and rewarding our people, so we offer a competitive salary and benefits package that’s regularly reviewed. As a Canada Life UK colleague, you’ll receive a competitive salary and comprehensive reward package including a generous pension and bonus scheme, along with, income protection, private medical insurance and life assurance. We have a fantastic number of other benefits and support services as well as regular personal and professional development.