Responsibilities

• Oversee the delivery and ongoing development of a new, accessible National Park Authority website, managing external suppliers, leading an internal project team using Agile methodologies and ensuring a user-centred approach throughout.
• Overseeing the creation and delivery of content outputs for digital channels that are high quality, consistent in brand and tone of voice and adhere to best practice guidelines on content design, accessibility and usability.
• Work with the Media and Campaigns Manager to develop and deliver integrated campaigns and ‘always on’ communications activity that supports National Park priorities and meets user needs.
• Collaborate with teams across the organisation and external partners and stakeholders to mine for ‘good stories’ and content opportunities that support the team and organisation’s wider strategic objectives.
• Co-develop internal communications outputs, reviewing existing tools to ensure that our staff and our Board Members are kept up to date with the broad spectrum of work that the National Park Authority is involved in.
• In tandem with the Media and Campaigns manager and wider team, contribute to the delivery of the National Park Partnership Plan, Corporate Plan and engagement on other strategic work, supporting as required with the engagement of audiences.
• Embed best practice in digital engagement and accessibility within the team and across the organisation, using insight on the latest industry developments and learning from evaluating our work.
• Embedding and continually improving a content governance framework to enable content owners / writers in other internal teams to deliver accessible and engaging content for our new website.
• Ensure ongoing evaluation of the effectiveness of digital communications activity, ensuring goals and metrics are set for each owned channel and individual campaigns.
• Provide advice and support where required to other Operational Managers and our Executive team on digital projects, development of policies and strategies which have a digital focus.

Requirements

• Experience of delivering digital projects including website design and delivery.
• Experience of planning and delivering strategic digital communications campaigns, ensuring integration and alignment with offline communications and engagement work.
• Experience of applying user insight to develop communications strategies and evaluating effectiveness using the appropriate tools.
• Experience of motivating and leading team members in a busy, fast-paced environment.
• Demonstrable experience successfully managing a variety of projects including those involving multiple digital suppliers/specialists.
• Understanding of content design principles
• Proficient in managing and updating Content Management Systems, alongside experience providing clear guidance and training to others on effective system use.
• Understanding of user-centred design principles.
• Articulate with excellent interpersonal and influencing skills.
• Proactive self-starter with initiative to use feedback and insight to continually improve work.

Preferred

• Experience of applying service design principles.
• Experience of applying and raising wider awareness of the Public Sector Bodies (Websites and Mobile Applications) (No. 2) Accessibility Regulations 2018 and Web Content Accessibility Guidelines (WCAG) 2.2/2.2AA.
• Experience in client-side digital role(s)
• Understanding of issues relating to Loch Lomond and the Trossachs National Park and its audiences

Benefits

• We offer flexible and remote working, with a generous pension scheme and annual leave allowance. Staff have access to wellbeing services and there is a strong focus on wellbeing throughout the organisation.