Data Strategy Lead at Performics UK | London, UK

Data Strategy Lead

London, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

Job Summary

Drive Sky's data-driven campaign execution by shaping first-party data strategy, advancing identity assets, and enabling targeted, privacy-conscious personalization across channels.

Data Strategy & Governance: Define and scale data playbook, governance, and GDPR-aligned practices to support client ROI.
Identity & Personalization: Accelerate ID resolution, audience segmentation, and predictive modeling within Sky's campaigns.
Platform & Partnerships: Promote Publicis ID solutions, integrate external data partners, and collaborate with product/engineering to enhance assets.

Job Description

Drive Sky's data-driven campaign execution by shaping first-party data strategy, advancing identity assets, and enabling targeted, privacy-conscious personalization across channels.

Data Strategy & Governance: Define and scale data playbook, governance, and GDPR-aligned practices to support client ROI.
Identity & Personalization: Accelerate ID resolution, audience segmentation, and predictive modeling within Sky's campaigns.
Platform & Partnerships: Promote Publicis ID solutions, integrate external data partners, and collaborate with product/engineering to enhance assets.

Performics UK

PMW's Agency of the Year 2024! Performics is Publicis Media's solution to Performance Orchestration. Performics leverages technology and innovation to create and convert consumer demand through owned and paid search, social, affiliates, user experience, and programmatic. Performics underpins all of Publicis Media's agencies, giving clients access to market-leading digital expertise at their fingertips.

London, England, GBR

33 employees (6 in marketing)

www.performics.com/uk