Responsibilities

• Leading customer relationship and lifecycle marketing strategy across the customer journey
• Designing and optimising onboarding, engagement, retention and re-engagement campaigns
• Managing personalised communications across email, SMS, direct mail and service channels
• Using customer insight, data and feedback to improve campaign performance
• Driving measurable commercial outcomes including retention, conversion and customer lifetime value
• Acting as the CRM and lifecycle marketing subject matter expert across the business

Requirements

• Proven experience delivering CRM, lifecycle and relationship marketing campaigns
• Hands-on experience with HubSpot or similar marketing automation platforms
• Strong customer journey, segmentation and personalisation expertise
• A commercial and data-driven mindset
• Excellent stakeholder management and communication skills
• Experience managing and developing team members