Customer Demand Marketing Manager
Loughborough, Leicestershire, UK (Hybrid)
Posted 4 weeks ago
Job Description
Responsibilities
- Identify – Customer Insight & Growth Opportunities: Own cross-sell, upsell, and whitespace analysis to uncover next-best-product and upgrade opportunities.
- Build target account lists and segmentations using customer data, health scores, and propensity to buy.
- Analyze buying triggers, feedback, and barriers, feeding insights to Product, Sales, and CX teams.
- Prioritize – Strategy & Account Planning: Own the regional customer demand strategy and budget, aligning activity to revenue targets.
- Agree on priority accounts and products with Sales/CX, developing ABM programs for high-value targets.
- Maintain the regional campaign planner to drive systematic expansion.
- Activate – Demand Generation & Campaign Execution: Deliver full-funnel integrated campaigns (paid media, email, events, nurture) to meet pipeline targets.
- Manage the regional paid media budget and build always-on nurture programs.
- Support product launches and feature releases, continually testing channels and messaging for performance.
- Convert – Sales & Pipeline Enablement: Partner with Sales, SDRs, and RVPs to turn demand into qualified pipeline.
Requirements
- Proven experience in B2B demand generation, growth marketing or customer marketing
- Strong understanding of cross-sell, upsell and customer expansion
- Demonstrable experience delivering multi-channel marketing campaigns
- Experience working towards pipeline and revenue targets
- Strong analytical skills with experience using data to identify opportunities and optimise performance
- Experience partnering closely with Sales and SDR teams to generate and convert pipeline
- Strong campaign, project and stakeholder management skills
- Ability to operate strategically while remaining hands-on in campaign execution
- Desirable: Experience within B2B SaaS or technology
- Desirable: Experience marketing across multiple products or a complex product portfolio
Preferred
- Experience within B2B SaaS or technology
- Experience in Account-Based Marketing, lifecycle marketing or customer expansion
- Experience marketing across multiple products or a complex product portfolio
- Experience with CRM and marketing automation platforms
- Experience working across international or multi-region markets
Benefits
- Competitive salary is based on experience, and performance bonuses are based on KPIs
- Monthly Health & Wellness Allowance
- Team socials
- Professional Development opportunities
- Unlimited book budget
Faria Education Group
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
