Responsibilities

• Identify – Customer Insight & Opportunities
• Conduct whitespace analysis to uncover cross-sell, upsell, and product adoption opportunities.
• Support customer segmentation, target account list creation, and CRM data accuracy.
• Research customer needs, buying triggers, and share campaign insights with commercial teams.
• Plan – Campaign & Marketing Activity
• Maintain the regional customer campaign planner across email, paid media, events, social, and content.
• Help plan integrated funnel campaigns, nurture programs, product launches, and feature releases.
• Collaborate with internal marketing teams to ensure timely, high-quality campaign delivery.
• Execute – Campaign Delivery
• Manage day-to-day execution of customer demand generation campaigns.

Requirements

• Previous experience in a marketing role, ideally within B2B, SaaS or a technology environment.
• Understanding of digital marketing and integrated campaign execution.
• Strong organisational and project management skills.
• Comfortable working with data and using performance metrics to inform decisions.
• Good understanding of customer journeys and marketing funnels.
• Strong written and verbal communication skills.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Strong attention to detail and a proactive approach to problem-solving.
• Comfortable working collaboratively with Sales and other commercial teams.
• Willingness to learn and develop commercial demand generation skills.

Preferred

• Experience in B2B demand generation or customer marketing.
• Experience supporting cross-sell, upsell, or customer expansion campaigns.
• Experience with CRM and marketing automation platforms.
• Experience with email marketing, paid media or digital campaign management.
• Experience working with multiple products or customer segments.
• Experience working in an international or multi-region organisation.
• Understanding of Account-Based Marketing or targeted account campaigns.

Benefits

• Monthly Health & Wellness Allowance
• Team socials
• Professional Development opportunities
• Unlimited book budget