Responsibilities

• Building and deploying campaigns through various digital channels, including email, web, paid media, and social media.
• Setting up campaign tracking, attribution, audience segmentation, and reporting structures.
• Performing thorough quality assurance checks across campaign assets, links, tracking codes, and customer journeys.
• Creating and adapting tactical marketing content including email copy, social media posts, CTAs, landing pages, and promotional assets.
• Repurposing strategic content into engaging, channel-specific marketing materials.
• Coordinating campaign timelines and asset delivery across multiple stakeholders.
• Managing multiple concurrent campaigns across various Business Units.
• Monitoring live campaigns and escalating critical issues where required.
• Maintaining campaign documentation and supporting continuous process improvement initiatives.
• Collaborating with internal teams to ensure campaigns launch smoothly and perform effectively.

Requirements

• Experience using Marketo or a similar marketing automation/email marketing platform.
• Experience writing, editing, and repurposing marketing content across multiple channels.
• Strong organisational skills with the ability to manage multiple projects and deadlines simultaneously.
• Excellent communication and stakeholder management skills.
• Experience in a campaign execution or email marketing role, ideally within a B2B environment.
• Strong attention to detail, with the ability to identify and resolve issues before campaigns go live.
• An understanding of email marketing best practices, audience segmentation, and campaign deployment.
• The ability to work independently while collaborating effectively with cross-functional teams.
• Must have permission to work in the role’s location by the start of employment.

Preferred

• Understanding of Google Analytics, Power BI, and A/B testing methodologies.
• Basic HTML knowledge for email and landing page troubleshooting.
• Experience supporting paid media campaigns and channels.
• Experience within a B2B, professional services, training, events, or information services environment.
• Familiarity with social media management platforms and marketing technology tools.

Benefits

• 25 Days Annual Leave (Pro-Rata for Part-time and Fixed-Term Roles)
• Additional Holiday Purchase
• Hybrid Working
• Performance-Related Bonus
• Life Assurance
• Vitality Private Healthcare
• Subsidised Gym Memberships
• Cycle to Work scheme
• Discount Vouchers and Access to Wellbeing Resources