Responsibilities

• Manage and coordinate inbound and outbound customer and prospect communications through Salesforce, including email marketing campaigns, enquiries, responses, and follow-up activities.
• Plan, execute, and maintain CRM-driven communication programmes such as newsletters, nurture campaigns, and customer engagement initiatives.
• Ensure customer communications are delivered professionally, consistently, and in a timely manner across all channels.
• Coordinate the handover of qualified leads, customer enquiries, and opportunities to sales managers and technical specialists where appropriate.
• Maintain the integrity of customer data by supporting accurate, complete, and up-to-date CRM records.
• Monitor communication performance and contribute to ongoing optimisation of CRM activity.
• Support the development, production, and deployment of marketing collateral, including print materials, promotional merchandise, campaign assets, and customer-facing resources.
• Execute planned marketing campaigns and respond to ad hoc marketing requirements aligned to business priorities.
• Coordinate activities with external agencies, providing clear briefs, timelines, and performance expectations.
• Review and approve agency deliverables to ensure accuracy, quality, brand consistency, and alignment with marketing objectives.

Requirements

• Bachelor's degree or higher education qualification in Marketing, Communications, Media Studies, Digital Marketing, Agriculture, Crop Science or a related discipline.
• Experience in marketing, CRM, customer engagement, or marketing operations.
• Experience developing and executing marketing campaigns and customer communications through CRM platforms.
• Demonstrated ability to create customer-facing content from technical, scientific, or complex subject matter.

Preferred

• Experience marketing agricultural products, inputs, or services to farmers, agronomists, distributors, or agricultural advisers.
• Experience with Salesforce CRM and marketing automation platforms.
• Digital marketing, CRM, or Salesforce certifications.
• Portfolio demonstrating content creation, campaign delivery, and translation of technical information into engaging marketing content.