Responsibilities

• Own and manage the end-to-end CRM strategy across email and SMS
• Build and optomise automated flows
• Plan and execute a 12 month campaign calendar aligned with trading and marketing priorities
• Segment audiences to improve targeting, engagement, and conversion rates
• Continuously test and optimise campaigns
• Create high-quality email and campaign assets
• Design visually engaging templates aligned with brand guidelines
• Collaborate with marketing and brand teams
• Assist with all marketing channel creative content when required
• Monitor and report on CRM KPIs

Requirements

• Proven experience as a CRM / Email Marketing Manager
• Strong, hands-on experience with Klaviyo (essential)
• Experience building lifecycle automation and segmentation strategies
• Strong understanding of ecommerce marketing and customer journeys
• Proficiency in Adobe Photoshop (essential)
• Experience using Canva for fast-turnaround creative production
• Strong commercial mindset with a focus on performance and ROI
• Ability to work independently in a fast-paced, remote environment

Preferred

• Experience in ecommerce (especially retail, gifting, or DTC brands)
• SMS marketing experience alongside email CRM
• A/B testing and data-driven optimisation experience

Benefits

• Fully remote role (Accepting global applicants)
• Opportunity to shape and scale a high-growth CRM channel
• Direct impact on revenue and customer retention
• Collaborative, fast-moving ecommerce environment