Responsibilities

• Lead the strategy and planning of areas of Core banking, including sizing of opportunities and stakeholder alignment
• Execute customer lifecycle CRM journeys across multiple touch points
• Interpreting data insights into actionable opportunities
• Work across the full Monzo suite of products to ensure we’re targeting the correct moments in a users lifecycle with the right products and features
• Be the overseer of always on communications across all CRM products
• Create and embed processes and ways of working with the wider CRM team and data analysts
• Work closely with team members to collaborate and help deliver a range of campaigns across multiple channels
• Monitor campaign performance and ensure campaigns are executed safely
• Campaign QA (helping to check through set up thoroughly as a second pair of eyes before launch)
• Collaborate with other CRM Managers in developing effective segmentation strategies to target relevant audiences for each campaign