Responsibilities

• Build, manage and optimise automated user journeys (Welcome, Abandoned Cart, Win-back, Post-Purchase) to drive conversion and long-term retention
• Own the health of our Klaviyo accounts, including deliverability monitoring, list cleaning, and ensuring strict GDPR compliance
• Develop clear pathways between our app-based programme and our physical products, ensuring a seamless “One Brand” experience for the customer
• Execute weekly BAU email campaigns, from template building to final deployment
• Work alongside the Performance Marketing Manager on monthly and quarterly planning to align email activity with broader business targets
• Partner with the Content Manager and design freelancer to brief and produce high-performing assets
• Manage and optimise onsite capture points (pop-ups and sign-up forms) to feed our community growth goals
• Implement advanced audience segmentation and use personalisation to increase relevance and engagement metrics
• Propose and execute rigorous tests on messaging, timing, and segmentation to constantly optimise
• Report on email results, focusing on campaign revenue and flow performance

Requirements

• 2+ years (minimum) hands-on experience with Klaviyo or similar CRM/ESP tools
• Examples of previous work that shows experience in template building plus mobile / desktop optimisation
• Strong understanding of segmentation, flow logic, conditional splits, and deliverability
• Track record of growing email and SMS as a percentage of total revenue
• Experience with ecommerce brands/ DTC desired
• Fluent understanding of GDPR
• Copywriting experience

Preferred

• Experience with ecommerce brands/ DTC desired
• An outcome-driven, commercially curious individual who is motivated to continuously optimise and improve campaigns
• Possess a combination of strategic and creative initiative
• You understand how to balance scientific insights and practical tools while pushing for the “click” and conversion
• Highly organised with strong attention to detail