CRM & Content Executive

London, UK (Hybrid)

Salary Not AvailableMid Level1+ years expPermanent

Posted 3 months ago

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Job Summary

Own CRM execution and experience-architecture for Moonpig’s international markets, coordinating content, journeys, and campaigns while improving engagement and conversion through data-informed optimization.

  • Drive CRM program execution across channels (newsletters, triggers, push, reminders) to align with trade plans.
  • Own the content plan and on-site merchandising, shaping landing pages and product presentation to boost engagement.
  • Collaborate across functions to optimize customer journeys, run A/B tests, and translate data into action.

Job Description

Responsibilities

  • Supporting the execution of CRM strategies across international markets
  • Building and deploying campaigns across CRM channels including newsletters, triggers, push notifications, and reminders
  • Assisting in the development and implementation of CRM journeys
  • Supporting audience segmentation and campaign targeting with the CRM Manager
  • Owning and executing the content plan across websites and app, ensuring alignment with trade plans and campaign strategy
  • Managing landing pages and on-site merchandising to ensure optimal product presentation
  • Creating wireframes and briefing creative assets in collaboration with the design team
  • reviewing and optimising customer journeys to improve engagement and conversion
  • Monitoring campaign performance and supporting reporting, including A/B testing
  • Conducting competitor research to identify opportunities and improve performance

Requirements

  • 1–2 years’ experience in CRM, digital content, or e-commerce
  • Experience using an ESP, CRM platform, or content management system (at Moonpig we use Salesforce Marketing Cloud for CRM and Contentful for content)
  • Ability to analyse data and turn insights into action
  • Strong attention to detail and pride in delivering high-quality work
  • Highly organised with the ability to manage multiple priorities
  • Confidence working cross-functionally to deliver outcomes
  • Proactive mindset with curiosity and eagerness to learn
  • Experience working in international markets is a plus
  • Familiarity with tools such as Canva, Photoshop, or basic HTML is beneficial

Preferred

  • Experience working in international markets is a plus
  • Familiarity with tools such as Canva, Photoshop, or basic HTML is beneficial.

Benefits

  • Competitive Pay & Bonuses: Plus, generous pension plans & staff discounts.
  • Wellbeing First: Private healthcare (UK), mental health support & dog-friendly offices (London & NL).
  • Flexible Working & Time Off: Generous holidays, hybrid working (1-3 days in office, depending on role/team) & up to 20 days of international working.
  • Career Growth: Learning allowances, coaching & development programs.
Moonpig logo

Moonpig

At Moonpig Group our mission is to help people connect and create moments that matter. We’re an international group made up of two brilliant brands – Moonpig in the UK, US and Australia, and Greetz in the Netherlands.We’re a technology platform at heart, but our customers know us as the leading eCommerce destination for greetings cards, gifts and flowers. Last year we delivered over 70 million personalised cards, gifts and flower bouquets in over 50 million orders, helping our customers celebrate all the occasions that matter to them, from milestone birthdays and anniversaries to new arrivals and all of those just-becauses.We have awesome people and a caring company culture: We give teams autonomy while supporting personal growth at all levels. Plus, we know how to have fun! Don’t just take our word for it, though; in Feb 2022, Moonpig was officially recognised as an outstanding company to work for by Best Companies and we earned a 2-Star accreditation, which is Best Companies second-highest standard of workplace engagement and represents organizations striving for the top. Head over to our careers site for more company info and our current opportunities - https://www.moonpig.com/uk/blog/moonpig-careers/moonpig-careers/

Founded in 2000
London, England, GBR
551 employees (83 in marketing)