CRM Executive
WeDoCRM
UK (Remote)
In-houseFull-timeMid level2+ years exp.
15 hrs ago
CRM Communications Coordinator
Leeds, UK (Hybrid)
Salary Not AvailableMid LevelFull time
Posted 1 month ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end CRM execution across the lifecycle with a focus on acquisition, activation, and retention while ensuring regulatory compliance and brand tone.
- CRM Campaigns: plan, write, and ship messages across email, push, in-app, and app banners with strong customer-first language.
- Channel Governance: collaborate with internal stakeholders and agencies to secure approvals and maintain compliant, on-brand communications.
- Performance & Optimization: track engagement and conversions, run A/B tests, and continuously improve targeting and messaging.
Job Description
Responsibilities
- Execute always-on CRM communications across key lifecycle stages including acquisition, cross-sell, and retention
- Deliver campaigns across channels including: Rewards App (banners and in-app messaging)
- Push notifications
- Email (including creative and content execution)
- Support in-life customer communications, ensuring consistent engagement throughout the customer journey
- Writing compelling and customer-first copy and language
- Own the end-to-end execution of CRM campaigns, working with agency partners on asset creation
- Contribute to creative development and copywriting, ensuring messaging is clear, engaging, and on-brand
- Ensure all CRM output reflects Asda’s tone of voice and brand standards
- Ensure all communications meet financial promotion regulations and compliance standards
Requirements
- Experience in CRM, marketing campaign execution
- Strong understanding of CRM channels (email, push, app, lifecycle comms)
- Highly organised with the ability to manage multiple campaigns simultaneously
- Basic experience in copywriting or creative briefing
- Strong customer focus with a good creative instinct and eye for detail
- Ability to work with agencies to deliver engaging, on-brand CRM communications
- Strong commercial mindset with a focus on performance and results
- Experience in campaign reporting, optimisation, and A/B testing
- Excellent attention to detail, particularly in regulated or compliance-heavy environments
Preferred
- Experience working in financial services or regulated industries
- Understanding of financial promotions and compliance requirements
- Experience working with creative agencies
- Familiarity with CRM platforms and marketing tools
- Experience with Salesforce Marketing cloud and Airship
Benefits
- Discretionary company bonus
- Company pension up to 7% matched
- 15% colleague discount in store and online
- Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
- Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
- Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
Asda
It’s hard for anyone to imagine just how many different career possibilities there are at Asda. Ours is a big business, and beyond the roles you might be familiar with on the shop floor (or on your doorstep), there are hundreds of others you don’t get to see. In fact, because our business is changing so rapidly, there are new roles being created at Asda all the time. Technology is changing how we do things every day, helping us to reimagine retail to make life better for our customers, in-store and online. For those with imagination, can-do, integrity and a willingness to embrace change, the possibilities at Asda are limitless. Take a look around and see where a career at Asda could take you.
