CRM Campaign Delivery & Optimisation Lead at Pharmacy2U | Certified B Corp | Leeds, UK | £65K/yr – £75K/yr

CRM Campaign Delivery & Optimisation Lead

Leeds, UK (Hybrid)

£65K/yr – £75K/yrSenior LevelFull time

Posted 3 months ago

Job Summary

Own the end-to-end CRM engine, translating customer strategy into scalable, automated lifecycle journeys and measurable behaviour change that move customers through acquisition, activation, retention, and win-back.

Lifecycle Execution: Design and deliver multi-channel campaigns and automated journeys that drive activation, retention, and value growth.
Performance & Improvement: Lead testing, data-driven optimization, and reporting to lift conversion, engagement, and lifetime value.

Job Description

Lead the delivery of all CRM campaigns, lifecycle programmes, and triggered communications across channels
Translate customer strategy into scalable, automated journeys and campaign plans that drive measurable behaviour change
Design and deliver lifecycle programmes across acquisition, onboarding, activation, retention, and win-back
Own CRM performance, driving continuous optimisation through testing, insight, and data-led decision making
Improve key metrics including conversion, engagement, retention, and customer lifetime value
Embed a customer-first, lifecycle-led approach, increasing the proportion of always-on automated activity
Establish efficient operating models, including agile delivery, prioritisation frameworks, and campaign governance
Collaborate cross-functionally to align CRM activity with broader product, marketing, commercial, and operational goals
Lead end-to-end performance reporting, ensuring clear visibility of campaign impact, funnel progression, and growth contribution
Own CRM platform and data enablement, ensuring robust automation, accurate targeting, high data quality, and reliable reporting

Pharmacy2U | Certified B Corp

3.4 Glassdoor

The UK's largest digital pharmacy. Proudly partnered with the NHS and helping over 1.8 million patients take control of their healthcare. Certified B Corp 💙

Founded in 1999

Leeds, England, GBR

561 employees (38 in marketing)

www.pharmacy2u.co.uk

54% recommend to a friend

58% CEO approval