Responsibilities

• To design and create customer selections and output of customer data for email, push, sms, direct marketing, social and digital audiences.
• To work closely with the CRM Managers to understand Waitrose campaign targeting needs; translate campaign briefs into effective targeting and audience selection to meet commercial and business objectives and enable relevant communications for multiple audiences and segmentations.
• Identify and interpret new opportunities or improvements to meet goals and ambitions for our CRM communication programmes.
• Support and input into data strategies to ensure that CRM and broader Channels team have access to the required data to enhance our communications and deliver against our strategy.
• Support and enable automation across selections to streamline processes

Requirements

• Experience of working in a campaign operations team within a transactional data intensive organisation (preferably retail)
• Strong CRM experience and understanding
• Strong experience within ESP, preferably Salesforce Marketing Cloud
• Experience of using campaign management tools to execute campaigns
• Strong SQL and data manipulation skills
• Strong analytical approach
• Ability to balance customer and commercial priorities
• Good understanding of technical CDP, preferably Data Cloud
• Good verbal and written communication skills

Preferred

• Salesforce Suite understanding and qualifications
• Qualifications in marketing
• Retail experience
• Strong agency management experience