Responsibilities

• You'll be accountable for end-to-end build and execution of CRM requirements across email, push notifications, in-app messaging, content cards, and other channels that we may test and adopt over time.
• Translate Strategy and Ops requirements into high-quality production outputs in Braze.
• Build and maintain campaigns and canvases, message variations, dynamic content blocks and reusable modules, and segments.
• Ensure excellent attention to detail: links, rendering, logic, personalisation, fallbacks, audience, channel behaviour.
• Identify and surface opportunities to improve how CRM is built, including exploring new channels, new Braze features or capabilities, and better build practices.
• Deliver builds to a standard that reflects industry CRM best practice, factoring in optimal send times, audience overlap, and campaign sequencing when planning turnaround.
• Approach build process design and improvement with a product-management mindset: consult the stakeholders who use or depend on the process, gather their input, and iterate based on what stakeholders and the business need.
• Monitor engagement and deliverability metrics across channels — including deliverability, bounce, complaint, and engagement rates for email, push, in-app messaging, and Content Cards — and work with Operations to protect deliverability as CRM volume scales.
• Use behavioural patterns from live builds to inform how future CRM is built.
• Run the CRM QA App as a first pass on every build, followed by manual review for judgement calls it can't make — confirming builds match their approved brief and reflect best-practice scheduling before send.

Requirements

• Strong hands-on Braze experience , building campaigns, Canvases, segments, personalisation and automated customer journeys.
• Experience building and executing multi-channel CRM across email, push, in-app messaging and Content Cards.
• Strong understanding of segmentation, targeting and journey logic , including triggers, eligibility, suppression, exclusions and fallbacks.
• Excellent attention to detail with experience owning CRM QA, testing and deliverability .
• Experience building lifecycle and transactional communications , ideally within a regulated or complex environment.
• Comfortable working cross-functionally with Product, Engineering, Data, Design, Content and Compliance .
• A track record of improving CRM build processes , using templates, automation and reusable components to increase quality and speed.
• Comfortable using and experimenting with AI tools to improve CRM build, QA and workflow efficiency.
• Above all, we're looking for someone who is a hands-on CRM builder and enjoys turning complex requirements into reliable, high-quality customer journeys.
• What we’re really looking for: ✍️ We’re looking for someone who’s genuinely excited about Chip and energised by the opportunity to help build the future of wealth, making saving, investing and pensions simpler and more accessible for everyone.

Benefits

• £55,000 per annum
• Discretionary Performance-Related Annual Bonus.
• Workplace pension scheme - We invest in your future with a workplace pension scheme , contributing 5% on earnings up to £50,000 . Plan ahead with confidence while you grow your career! 🚀
• Private medical insurance (medical history disregarded)
• Employee Assistance Programme
• Cycle to work scheme
• Season ticket loan
• Free ChipX subscription for UK-based employees
• We are an equal-opportunity employer and value diversity
• Flexible working arrangements