Responsibilities

• Lead the Creative Content team, setting the creative vision, standards and priorities for video content across England teams, the Emirates FA Cup and Women's FA Cup.
• Own the development of creative concepts, storytelling approaches and content formats that resonate with audiences and drive engagement across multiple platforms.
• Build on an already successful content strategy, ensuring creative excellence and consistency across all channels.
• Drive the evolution and growth of original content within the England app, developing its creative identity and helping grow audience engagement and reach.
• Lead creative planning and delivery across international camps, tournaments, matchdays, FA Cup rounds and major brand moments.
• Play a key role in planning content approaches for future major events, potentially including the FIFA Women's World Cup 2027 and UEFA EURO 2028.
• Partner closely with Content Strategy and Content Operations teams to ensure audience insights, performance data, production requirements and business objectives are reflected in creative output.
• Lead, coach and develop a high-performing creative team, fostering an inclusive, collaborative and ambitious culture.
• Build strong relationships with agencies, freelancers and production partners to deliver best-in-class content efficiently and effectively.
• Collaborate with senior stakeholders across Marketing, Commercial, Digital and wider FA teams to align priorities and deliver against shared objectives.

Requirements

• Significant experience leading creative content teams within sport, media, entertainment or publishing environments.
• Proven track record of developing successful audience-first content strategies and creative campaigns across digital platforms.
• Strong understanding of what drives engagement, growth and performance across social, digital and emerging channels.
• Experience managing large-scale content programmes covering live events, competitions or major sporting moments.
• Outstanding creative judgement with the ability to identify opportunities, challenge ideas constructively and maintain high editorial and creative standards.
• Experience leading and developing high-performing teams.
• Exceptional stakeholder management skills, with the ability to influence senior leaders and navigate differing perspectives and priorities.
• Experience managing external agencies, production partners and freelance talent.
• Strong planning, organisational and delivery skills, with the ability to manage multiple priorities simultaneously.
• Understanding of commercial, branded or partner-funded content.

Preferred

• Experience working within a sports governing body, rights holder, sports media organisation, club, league, broadcaster or publisher.
• Experience creating content for dedicated digital products or apps.
• Knowledge of international football audiences and fan behaviours.
• Experience covering major football tournaments and international events.

Benefits

• Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season, encourages you to connect and learn with your colleagues and look after your mental health and well-being.
• Free, nutritious lunches at Wembley Stadium and St. George's Park.
• Private medical cover funded by The FA.
• A contributory pension scheme.
• An additional 'Thank You' day's leave, volunteering days, as well as 25 days of annual leave (based on a full-time, permanent contract)
• A hybrid working model which offers greater flexibility.