Creative Campaign Lead

London, UK (On-site)

£40K/yr – £50K/yrMid Level4+ years expFull time

Posted 5 weeks ago

Job Summary

Own and drive creative campaign development for music, entertainment and consumer-brand clients, from brief to delivery across social platforms and live experiences.

  • Campaign development from brief to delivery
  • Present ideas and adapt for client feedback
  • Coordinate logistics across budgets, schedules and production

Job Description

Responsibilities

  • Respond to briefs with original, relevant and commercially realistic campaign ideas.
  • Develop concepts for music, entertainment and consumer-brand clients.
  • Create pitch decks and proposals that clearly communicate the insight, central idea and proposed execution.
  • Present ideas confidently and respond constructively to client feedback.
  • Adapt ideas across TikTok and Instagram, working with creators, community pages, original content and live experiences.
  • Consider how social-first ideas can extend into physical activations, shoots and live production.
  • Manage quotes, budgets, schedules, travel, call sheets, run-of-show documents and other logistical requirements.
  • Help team members develop their campaign, creative and client-management skills.
  • Create a collaborative environment across creative, strategy, client services and production.

Requirements

  • Four to six years’ experience within a creative agency, social agency, music company, entertainment business or branded-content environment.
  • Experience developing and delivering campaigns for recognised brands, artists or entertainment clients.
  • Strong creative instincts and the ability to develop a clear campaign idea from a client brief.
  • Experience creating pitch decks, written treatments or creative campaign responses.
  • The confidence to present ideas to clients and explain the thinking behind them.
  • Experience taking campaigns from concept through production and delivery.
  • A strong understanding of TikTok, Instagram, creator marketing and social-first content.
  • Good project-management skills, including budgets, schedules, suppliers and multiple deadlines.
  • Experience leading project teams or managing junior team members.
  • Some practical experience of shoots, events, activations or live production.
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We Generate

We Generate is a global agency that exists to help brands win across social. We craft content for the the world's biggest social media pages and deliver digital campaigns that drive culture and convert. Our work has reached hundreds of millions, sparked hundreds of thousands of UGC moments, and earned us four nominations at the 2025 UK Social Media Awards including Best Small Agency and Best Use of TikTok for our very own We Generate TikTok page that saw us feature on ITV's Top 100 TikTok's of 2025!We have offices in the UK, Los Angeles, and Bogotá. Everyday we are creating viral moments, real-world impact, and measurable results. Our edge? A team that knows how to engineer virality from the inside out. Whether it is launching the new Olivia Rodrigo album on TikTok or opening the world's biggest JD store in the world, we know how to shape a social story that gets seen all around the world! You’re in good company: Universal Music Group, Sony Music Entertainment, Warner Music Group, JD Sports, Diageo, Absolut, Malibu, Virgin EMI and many more.

Founded in 2020
London, England, GBR
15 employees (11 in marketing)

Salaries

Posted range

£40K/yr – £50K/yr

Taken straight from the job posting.

See all We Generate salaries

Marketing Team

Marketing Team Size
10 (67% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1.2K
Traffic Source Mix
Search
42.6%
Direct
36.1%
Referral
13.5%
Social
4.4%
Paid
1.7%

Headcount Trend

Current headcount: ~15
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Creative Campaign Lead

We Generate · London, UK · On-site