British Ironwork Centre

Copywriter & Website Administrator

Oswestry, Shropshire, UK (On-site)

£25K/yr – £28K/yrEntry LevelPermanent

Posted 3 weeks ago

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Job Summary

Own and optimise product listings and website content end-to-end, blending copywriting with SEO and AI-assisted production to boost engagement and conversions. Manage product data, category pages, banners, and landing pages while ensuring accuracy and brand tone; support campaigns across email, web, and social with scalable content workflows.

  • Product Content: Upload, update, and optimise listings for search visibility and conversion.
  • Content & SEO: Write and refine product descriptions and pages; apply on-page SEO practices and metadata.
  • AI-Helper: Use AI tools to speed up content while preserving brand voice and accuracy.

Job Description

Responsibilities

  • Uploading new products to our website, ensuring listings are accurate, well-presented, and fully optimised
  • Writing, editing, and refining website copy, including product descriptions, landing pages, banners, and category content
  • Using AI tools to assist with content creation, optimisation, rewriting, and scalability while maintaining brand voice and accuracy
  • Updating and managing product listings, ensuring all information is accurate and engaging to boost user engagement and conversion rates
  • Optimising content for SEO, including metadata, keywords, image tags, and AI-assisted keyword research and content improvements
  • Supporting content creation for marketing campaigns across email, web, and social platforms
  • Assisting with basic website updates and general marketing admin tasks as needed

Requirements

  • Experience with platforms such as Magento 2 or Shopify is highly desirable
  • Experience writing digital or e-commerce copy (product descriptions, web pages, marketing content)
  • Understanding of SEO best practices and on-page optimisation
  • Confidence using AI tools to support content creation, optimisation, and efficiency
  • Excellent attention to detail and the ability to manage tasks independently
  • Familiarity with Shopify, Google Analytics, Search Console, and similar tools
  • Experience with email marketing platforms such as Klaviyo or Mailchimp is a bonus

Preferred

  • Experience with email marketing platforms such as Klaviyo or Mailchimp is a bonus

Benefits

  • Company events
  • Discounted or free food
  • On-site parking

Marketing Team

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