Responsibilities

• The Copywriter is responsible for developing, editing and maintaining written content that reflects the Mindful Chef brand voice across marketing and customer communications.
• The role supports brand storytelling, campaign delivery and customer education across multiple channels, ensuring content is clear, accurate, consistent and on-brand.
• The role works closely with Creative, CRM and wider Marketing teams to ensure written content aligns with visual assets, campaign objectives and customer journey touch points.
• Edit, refine and develop written content that reflects and reinforces the Mindful Chef brand voice and health-led positioning.
• Act as guardian of tone of voice across marketing and customer communications.
• Proofread and quality-check content across marketing touchpoints to ensure accuracy, consistency and clarity.
• Edit and contribute to content for campaigns, product launches, partnerships and seasonal promotions.
• Develop and maintain content for recurring and high-volume outputs, including recipe booklets, email campaigns and blog content.
• Support campaign delivery by ensuring content is finalised accurately and on time.
• Develop and manage evergreen content that supports brand positioning, sustainability credentials and overall mission.