Responsibilities

• You'll create compelling content across a range of channels, including:
• Produce high-quality copy across multiple channels including websites, landing pages, email campaigns, patient communications, brochures and digital marketing materials.
• Create persuasive, conversion-focused content that drives enquiries and supports lead-generation objectives.
• Write engaging headlines, calls to action and campaign messaging that resonate with target audiences.
• Ensure all content aligns with brand guidelines, tone of voice and compliance requirements.
• Maintain exceptional standards of accuracy, grammar, consistency and attention to detail.
• Website & Digital Content:
• Support the development and maintenance of website and service page content.
• Create and optimise landing pages that improve user experience and support SEO objectives.
• Translate complex clinical and healthcare information into clear, accessible language.

Requirements

• Proven professional copywriting experience within an in-house marketing team, healthcare organisation or agency environment.
• A portfolio demonstrating strong long-form and short-form copywriting capability.
• Outstanding writing, editing and proofreading skills.
• Experience creating content for digital channels including websites, email campaigns and customer journeys.
• Ability to simplify complex information without losing accuracy.
• Strong understanding of audience segmentation, tone of voice and customer engagement.
• Exceptional attention to detail and organisational skills.
• Ability to manage multiple competing priorities and deadlines.

Preferred

• Experience working within healthcare, mental health services, clinical services or another regulated environment.
• Knowledge of SEO and digital content best practice.
• Understanding of healthcare customer journeys and patient experience.
• Experience writing for healthcare providers, NHS services, private healthcare organisations, mental health providers or health-tech businesses.
• Examples of content that has improved engagement, enquiries or customer outcomes.

Benefits

• £40-45,000 annual salary (DOE)
• 25 days annual leave plus bank holidays
• Holiday entitlement increases with service up to 28 days
• Birthday day off every year
• Flexible working opportunities from day one
• Opportunities to participate in charitable events
• Defined Contribution Pension Scheme
• Salary exchange pension arrangement
• One-off welfare grants for colleagues experiencing financial hardship
• Financial planning support through Lloyd & Co Financial Planning