Responsibilities

• You’ll be creating and editing compelling, impactful, and accurate copy for a range of audiences across different formats.
• Your work will focus primarily on our email and printed mailing programme to our amazing warm supporters.
• It could also include print inserts, door drops, press adverts, paid digital adverts, and face-to-face fundraising materials to reach new supporters, too.
• You’ll ensure that all messaging is in line with our brand, tone of voice and house style, and shares stories in an ethical and inclusive way.
• Reporting to the managing copywriter, you’ll join our talented and friendly in-house creative content team.
• Collaboration is key to get the job done. Every day, you’ll be working closely with teams across the organisation to deliver engaging copy that gets results.
• Thus, being able to build and maintain strong working relationships is a must.
• Ultimately, everything you write will bring audiences closer to the British Red Cross, whether that’s raising money, spreading awareness, sharing powerful stories, deepening supporter relationships or building trust.

Requirements

• Be a brilliant writer, who can create engaging and purpose-driven copy.
• Confidently work across a range of fundraising channels, creating and editing both short and long copy, for warm and cold audiences.
• Know how to translate fundraising strategies and tactics into powerful storytelling that gets results.
• Be curious about our supporters’ worlds, bringing fresh ideas to the table that speak to them.
• Interrogate creative briefs and work with stakeholders to understand objectives.
• Take an interest in the results of your writing, using data and insight to inform your creative approaches.
• Be proactive and resourceful, working to tight deadlines and prioritising effectively.
• Have excellent communication skills, to collaborate directly with stakeholders, action feedback, and come up with creative solutions to get the best possible outcome.
• A positive attitude, with a genuine passion to use their words to make a difference.

Nice to have

• Ideally, previous experience of fundraising copywriting, either in-house or agency.

Benefits

• Flexible working: Remote and hybrid working, flexitime, compressed hours, and job sharing.
• Holidays: 36 days annual leave (including bank holidays) + option to buy 5 extra days (per annum).
• Pension scheme: Up to 6% contributory pension.
• Learning & Development: A range of career & learning opportunities.
• Discounts: Blue Light Discount Card, Tickets For Good & employee benefits platform.
• Wellbeing: Peer Supporters, CiC (EAP) & Headspace App.
• Cycle2Work: Lease a bicycle through the scheme.