Responsibilities

• Drive brand loyalty through storytelling across both digital and print, from catalogues and weekly newsletters to email and SMS campaigns and much more!
• Collaborate with other creatives to ideate exciting and commercially effective concepts that shape our joy-led loyalty strategy
• Edit the work of contributors to our high standards – whether that’s from our freelance roster, or our very own internal experts
• Have a thorough understanding of Abel & Cole’s mission, brand values, and tone of voice principles
• Have a thorough understanding of Abel & Cole’s audience segments, using this information to focus all content
• Get stuck into an exciting range of briefs, juggling multiple projects throughout our two-week sprints to deliver them on time and to our high-quality standards
• Proactively stay abreast of content industry updates, competitor activities, and inspirational case studies
• Make the most of training opportunities to help develop your skillset, including tone of voice, UX best practice, and SEO best practice

Requirements

• Compelling storyteller with creative flair, your portfolio demonstrates your experience working with brand guidelines to produce both print and digital work that achieved commercial results.
• You’re comfortable working across channels, from short-form copy to longer-form editorial pieces, and can demonstrate writing for an omnichannel campaign (even better if it’s been for a food brand!)
• You’re full of ideas and approach every brief with the same level of creative energy, taking inspiration from a range of sources to enliven your work
• Exceptional standards for accuracy, you take great pride in ensuring all work is on-brief, on-brand, and free from errors at all times
• A thorough understanding of writing digital copy for SEO
• Experience utilising AI to support you in your work
• An editorial eye, able to refine the work of others when needed
• Ability to independently manage own workload and juggle multiple deadlines each week, delivering ahead of deadlines whilst being mindful of other collaborators’ input
• A collaborative and approachable team player, you bring buckets of energy to every concepting brainstorm, always pushing for improvements to get the best possible results