The Wellness Company logo
The Wellness Company

🤓 Content Strategist (100% Remote) | Content Sourcing for DTC Brand

UK (Remote)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

Job Summary

Own creative direction for performance-driven ads that blend native-feeling insight with fast testing to win beyond the safe path.

  • Turn real signals from reviews, Reddit, UGC, and competitor ads into concepts and data-informed creative direction.
  • Iterate on winners, kill the losers, and keep the testing pipeline fed with fresh, purposeful variations.
  • Develop concepts that balance performance and authenticity across copy, visuals, and structure.

Job Description

Responsibilities\n
    \n
  • Ad concepts across static and video formats
    • \n
  • Turning real insights — reviews, Reddit, UGC, competitor ads — into native-feeling creative direction
    • \n
  • Iterating on winners and knowing when to kill what isn’t working
    • \n
  • Keeping the testing pipeline fed with fresh, purposeful variations
    • \n
  • Develop concepts that balance performance and authenticity
    • \n
  • Think in angles and hooks, not just deliverables
    • \n
  • Work across copy, visuals, and structure without waiting to be asked
    • \n
  • Use data and feedback to get better — not defensive
    • \n
  • Push for the right idea, not the safe one
    • \n
\nRequirements\n
    \n
  • Familiarity with tools like Figma and CapCut
    • \n
The Wellness Company logo

The Wellness Company

We provide premium care while seeking to fundamentally change the relationship between patients and the medical industry.

Miami, Florida, USA
388 employees (146 in marketing)
www.twc.health

Traffic Signals

Monthly Visitors
1M
Monthly Google Ads Budget
$4.4K
Traffic Source Mix
Search
23.3%
Direct
57.4%
Referral
11.6%
Social
7%
Paid
0.6%

Headcount Trend

Current headcount: ~389