Drive content strategy and social execution for B2B clients, turning briefs into multi-format content and measuring impact to demonstrate content-driven engagement and lead generation.

• Content Planning: Develop plans aligned to client objectives and campaigns.
• Content Production & Publishing: Manage calendars, schedule and publish across formats.
• Audience Engagement: Lead community management and audience engagement.
• Content Repurposing: Identify opportunities to reuse PR, thought leadership, and campaign content into new formats.
• Channel-agnostic Crafting: Match content to the most effective formats and platforms.
• Collaboration: Work with PR, creative, and account teams to brief and align on assets.
• Analytics & Optimization: Monitor performance using analytics and GA4, then adjust strategies.
• Campaign Alignment: Track content activity against broader campaign and client objectives.
• Employee Advocacy: Support LinkedIn-style employee advocacy and influencer activity.
• Own Social & Content Execution: Support Lesniak Swann’s own content efforts.