Responsibilities

• Lead the development and evolution of the global content and social media strategy, supporting broader business objectives
• Shape and oversee the editorial and social media calendars, ensuring alignment with business priorities, campaigns and timely cultural conversations
• Act as the final editorial gatekeeper, reviewing and approving content to ensure quality, consistency and strong storytelling
• Author and lead the development of pillarstone and thought leadership content that positions Launchmetrics and its executives as a leading voice in the industry
• Orchestrate the execution of content initiatives, ensuring timely delivery and alignment with brand voice
• Consolidate and analyze performance data, defining KPIs and translating insights into actionable strategies
• Partner with stakeholders across the marketing team (Brand & Business Marketing, SEO, Design, Digital) as well as cross-functionally (Product and Customer Success)
• Embed AI tools and workflows to maximize productivity, accelerate production cycles and empower the team to focus on high-impact strategic and creative initiatives
• Lead and develop the Content team, overseeing performance and ongoing skills development

Requirements

• 8+ years of experience in content marketing, editorial or communications, with experience in a leadership role and a proven track record of successful strategies
• Strong strategic mindset, with the ability to develop and execute content initiatives that drive measurable business impact
• Exceptional writing, editing and storytelling skills, with the ability to maintain and elevate a strong brand voice. EN native preferred.
• Deep understanding of social platforms, audience engagement strategies and emerging trends
• Strong understanding of the Fashion, Lifestyle and Beauty industries
• Effective cross-functional skills, with the ability to align stakeholders, influence across teams and drive initiatives across the business
• Data-driven and analytical, with experience using analytics tools to measure performance and derive insights that inform decisions
• Solid understanding of SEO/AEO principles
• Familiar with AI tools and an advocate for applying them thoughtfully across content and editorial workflows
• Highly organized and proactive, with the ability to manage multiple priorities
• Solution-oriented and hands-on, able to thrive in a dynamic environment

Preferred

• Background in B2B or SaaS/tech is a plus.
• Experience in managing creative and/or design teams

Benefits

• autonomy empowers our team members, allowing them to make a substantial difference in our business, for our customers, and within our organization
• you'll have access to growth and advancement possibilities, including a learning and development allowance
• a benefits package tailored to each location
• flexible work arrangements
• support for establishing your home office