Responsibilities

• Own The Social Shepherd’s internal social content engine, developing ideas and turning them into relevant, engaging content that builds our brand and generates demand.
• Capture content from around the agency, film team members on your phone and bring the people, personality and energy of TSS to our social channels.
• Create and publish reactive, behind-the-scenes and culture-led content at speed, spotting opportunities and acting on them without waiting for a perfect production setup.
• Work closely with our social, design, video and paid media teams, acting as an energetic internal client who can brief clearly, inspire great work and keep projects moving.
• Plan and support the production of our internal podcasts, owning the content pipeline, episode concepts, topic research, shoot preparation and distribution strategy.
• Own the weekly newsletter end-to-end, writing useful, entertaining and opinionated copy that nurtures our database and drives inbound enquiries.
• Support in scripting paid social creative for Meta and LinkedIn, combining strong hooks, B2B messaging and a deep understanding of platform behaviour.
• Experiment with new formats, trends and creative approaches, continuously finding fresh ways to make The Social Shepherd stand out.
• Track and report on performance.
• Plan for longer term growth initiatives, including events, award entries, partnerships and PR opportunities, etc.

Requirements

• 3–5+ years of experience in social media, content marketing, B2B marketing, agency marketing or a closely related role.
• A genuinely social-first mindset. You understand the platforms, the culture surrounding them and the behaviours that make content travel.
• An entrepreneurial, fast-moving operator who sees an opportunity and runs with it.
• The confidence and initiative to pick up your phone, approach people around the agency, shoot content and get it live.
• Strong copywriter who can move between witty social copy, a compelling long-form LinkedIn text only post, or an insightful newsletter.
• Culturally curious who keeps up with social trends, internet culture, creators, brands and emerging formats.
• A creative thinker who enjoys experimenting, challenging predictable B2B marketing and bringing unexpected ideas to the table.
• A proactive and autonomous person who can take a broad objective, work out what needs to happen and drive it through to completion.
• A strong collaborator who can bring energy to a room, win people over and make colleagues want to participate in content.
• A lively, positive and energetic teammate who wants to be part of agency life, not simply market it from the sidelines.