Responsibilities

• Lead the ideation and execution of lead magnets and help plan video content built to be used across our full marketing ecosystem.
• Work with the wider team to pull out the expertise, frameworks and results that make our lead magnets genuinely useful to e-commerce founders and marketers.
• Build a clear promotional plan for every piece of lead generation content you create.
• Brief and create promotional material (copy, hooks, clips, graphics and briefs) so campaigns run with synergy.
• Ideate and create video and static content to run as paid ads for the agency, generating warm leads for sales.
• Work with our in-house creative teams to brief, test concepts, learn from performance and iterate for the next batch of ad content.
• Ideate and create static and video ads that drive subscriber growth for the newsletter over the next 12 months.
• Keep a steady pipeline of fresh creative so the channel keeps scaling as ads fatigue.
• Organise case study and testimonial content with account teams and clients, from gathering results to helping capture quotes and video.
• Upload finished case studies to the website and build a promotional plan for each one once it's live.

Requirements

• Experience in content marketing, ideally in an agency, B2B or e-commerce environment.
• A portfolio showing both written and video content, including work designed to generate leads.
• Clear examples of content strategy you've executed, with evidence of the impact it had on the business — not just the output itself.
• Experience in B2B lead generation and content designed to drive top-of-funnel reach — getting more of the right eyeballs on a business.
• Ideally, some experience creating or briefing ad content for a B2B audience, alongside larger, "hero" content pieces.
• Experience creating or briefing paid social creative (static and video).
• Comfort with basic lead tracking and reporting, and happiness to be judged on the numbers.
• Excellent written communication, with the ability to adapt your tone for different audiences and formats.
• Strong organisational skills and the ability to coordinate content with busy colleagues and clients.
• Confidence using a CMS (Webflow a bonus) and scheduling tools.

Benefits

• 25 days holiday plus public holidays, an extra paid day off on your birthday, and an additional day per year after 2 years' service (up to 30 days)
• Private health insurance (Vitality) and 50% off gym memberships
• Life insurance including unlimited 24/7 GP access
• Cash plan claim back dental, eye care, physiotherapy and counselling costs
• Company pension
• Hybrid working, plus the option to work abroad for up to 30 days at a time
• Professional development support
• Regular team socials and a peer-to-peer kudos/rewards system