Content Insights Manager, Unscripted (Qual and Quant Researcher)
London, UK (Unknown)
Posted 6 weeks ago
Job Summary
Own end-to-end audience insights workstreams, driving ratings analysis, dashboard automation, and strategic stakeholder collaboration to inform the Content lifecycle from pre to post broadcast, supported by multi-methodology research and strong data storytelling.
- Shape data storytelling for non-technical stakeholders
- Lead qualitative and quantitative research end-to-end
- Collaborate with Content Data Analysts and the Commissioning Team
Job Description
Responsibilities
- Ratings Analysis: Monitoring and reporting of programme performance
- Collaborate closely with the Content Data Analysts to drive the automation of performance dashboards and streamline reporting processes
- Strategic Stakeholder Management: Build and maintain high-impact relationships with the Commissioning Team to ensure audience insights are integrated into the creative lifecycle of Content – from Pre to Post Broadcast Research
- Multi-Methodology Research: Design and lead end-to-end research projects using a blend of quantitative and qualitative methods
- Questionnaire Design & Execution: Develop and analyse questionnaires to gather feedback on Content
- Qualitative Insights: Facilitate or commission focus groups to gather "deep-dive" audience feedback, when required
- Data Storytelling: Translate complex data sets into compelling, visually engaging presentations that "tell the story” of the viewer to non-analytical creative stakeholders
- Market & Trend Analysis: Keep the Commissioning Team abreast of broader cultural trends, emerging genres, and international shifts to ensure content remains relevant and innovative.
Requirements
- Industry Expertise: Deep understanding of ITV, BARB, First Party Data, Programmes and Viewers
- Data Analysis & Interpretation: Strong capability in analysing various data sets to extract meaningful insights and trends.
- Project Management: Expertise in overseeing qualitative and quantitative research projects from initiation to completion.
- Qualitative and Quantitative Research Experience: Knowledge and experience of various research methodologies to deliver impactful insights
- Relationship & Stakeholder Management: Proficiency in building and maintaining strong relationships
- Innovation & Modernisation: Aptitude for embracing change and efficiencies, automating processes, and modernising reporting and projects
Preferred
- Communication & Presentation Skills: The ability to translate complex data and insights into compelling, clear narratives for various stakeholders and clients is essential.
- Data Visualisation: Proficiency in creating clear and impactful dashboards and reports to effectively communicate performance and trends.
- Creativity & Innovation: A mindset that fosters ingenuity within the team and drives the development of modern and impactful projects.
- A passion for TV Content, and ITV, with an excellent understanding and interest in Unscripted Content
- Experience in building relationships with Creative Stakeholders
Benefits
- Flexible working with a range of options
- Generous holiday allowance, plus you can buy more
- Annual bonus opportunity
- Competitive pension contribution
- Save as you earn - with an opportunity to buy ITV shares
- Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life
Shaping culture is in the DNA of ITV. So it’s not surprising that you’ll find us in every home in the UK. Our productions are famous all over the world and we’re at the forefront of the digital streaming revolution.But what might surprise you is the culture of our company. Because even though we make a big impact we know the small things matter. We make sure every voice is heard, every person is seen. When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact’s felt in the business, but big enough that your impact reaches millions of people. Come develop your skills, change TV and the course of your career. Don’t just watch it. Be part of it. Join ITV.
Salaries
Posted range
£50K/yr – £54K/yr
Taken straight from the job posting.
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