Responsibilities

• Manage and grow social media profiles across key platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok); craft copy and visuals that reflect DI’s tone of voice and maintain a consistent brand identity; identify and engage with relevant influencers, online communities, diaspora groups, and content creators on social media to explore collaboration opportunities that enhance brand visibility and generate high-quality leads; establish and maintain a tracker of all brand associates, ambassadors, and influencer partnerships to monitor their deliverables, deadlines, and overall performance against agreed terms; generate regular performance reports and flag non-compliance or underperformance; draft, manage, and regularly update service level agreements (SLAs), brand partnership agreements, and performance contracts.
• Create engaging and shareable content — from ideation to execution — including text, imagery, graphics, videos, Reels, and behind-the-scenes content; develop and maintain the social content calendar; produce platform-specific content, especially for social paid campaigns; lead and capture content during campaign and lifestyle shoots, events, and team initiatives; keep up to date with social media trends and algorithm updates; coordinate with the Media team to ensure events and activations are effectively covered; report on performance and engagement, using insights to grow and improve the platforms; manage the social schedule, including weekends; attend and help lead campaign and lifestyle shoots; collaborate with events and marketing teams to align content with marketing calendar and wider business goals; create content designed for social paid ads.
• Attend events on behalf of Diaspora Insurance; manage event-related logistics and post-event content deliverables; maintain and manage an integrated events, content, and external stakeholder calendar; liaise with event organizers, community partners, and internal departments to ensure alignment and timely delivery of campaigns and deliverables.
• Monitor social discussions, respond to comments and messages, and build relationships with followers.
• Plan, execute, and evaluate digital campaigns across platforms, adjusting strategies based on performance insights.
• Track content and campaign performance metrics; analyse data to optimise future strategy and content types; prepare and present regular performance reports and recommendations.
• Contribute to on-page and off-page SEO strategies; conduct keyword research relevant to the company’s services, audiences, and target geographies; write, edit, and optimise website copy to ensure clarity, relevance, and keyword alignment — including landing pages, product descriptions, blog posts, FAQs, and campaign-specific pages; ensure all written content is user-centric and aligned with DI’s tone of voice and brand positioning, while also being structured for SEO performance; support regular updates and audits of the website to ensure all content is current, links are functional, and key CTAs are tracked and optimised for conversion; monitor website performance using tools like Google Analytics, Search Console, and SEMrush (or similar), and generate reports on traffic sources, bounce rates, conversions, and user behaviour to inform strategic improvements.

Requirements

• Full Driver’s License