Content & Copywriting Specialist (12 month contract)
Crawley, Surrey, UK (Hybrid)
Posted 12 days ago
Job Summary
Own the creation and optimization of B2B/B2C web copy, aligning SEO, GEO, UX, and editorial governance with cross-functional teams to deliver measurable traffic, engagement, and conversions.
- Lead digital copywriting and optimisation across landing, product, and location pages.
- Integrate keyword research and intent for measurable results in traffic and conversions.
- Collaborate with regional teams to align content with North American markets.
Job Description
Responsibilities
- Digital Copywriting & Optimisation: Draft, edit, and optimise high-converting B2B and B2C web copy for landing pages, product/service pages, localised location pages, and digital platform migrations.
- SEO & GEO Execution: Apply search engine optimisation (SEO), Generative Engine Optimisation (GEO), Conversion Rate Optimisation (CRO), and User Experience (UX) insights to create clear, persuasive copy that ranks high on Google and gets cited in AI-driven answer engines.
- Content Audits & Performance: Conduct regular digital content audits to identify gaps, optimise underperforming copy, and deliver actionable recommendations that increase search reach and lead flow.
- Brand & Editorial Governance: Maintain strict editorial standards, tone of voice, regulatory compliance, and accuracy across all published digital copy.
- Cross-Functional Collaboration: Partner with Search Performance, Digital Product, UX, CRO, and Digital Account Management teams to align content strategy with commercial goals.
- Stakeholder & Market Alignment: Liaise with regional marketing teams (focusing on North America) to scope content projects, gather market insights, and communicate project updates.
Requirements
- 3+ years of hands-on experience in digital copywriting, content editing, and publishing within a commercial marketing environment (ideally service-led B2B or B2C industries).
- Proven track record in SEO copywriting with a demonstrated ability to integrate keyword research and search intent naturally into copy to deliver measurable results (traffic, engagement, conversions).
- Strong editorial judgement with the ability to write both persuasive short-form marketing copy and technically accurate long-form articles.
- Cross-functional communication skills with a proven ability to translate complex service offerings into engaging, accessible language for varied audiences.
- Global or multi-market experience, specifically tailoring digital content for North American audiences.
Preferred
- Strategic & Organised: Skilled at managing multiple high-priority digital content projects simultaneously under tight deadlines.
- User-Centric Focus: Passionate about solving user intent and enhancing the overall customer journey.
- Adaptable & Collaborative: Thrives in a matrixed global environment, building strong relationships across product, search, and commercial teams.
Benefits
- Competitive salary
- Hybrid working
- Rentokil Initial Reward Scheme
- 23 days holiday, plus 8 bank holidays
- Employee Assistance Programme
- Death in service benefit
- Healthcare
- Free parking
Rentokil Initial
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
