Responsibilities

• Content planning & ideation: Lead collaborative content planning and ideation with stakeholders to produce targeted, multi-channel content that drives engagement and supports the firm's commercial objectives.
• Campaign delivery: Lead the planning and execution of integrated, results-driven marketing and business development campaigns, across multiple channels including web, social, email, events, and internal communications.
• Commercial awareness: Bring strong market knowledge and sector insight to design campaigns with a competitive edge, with a strong emphasis on pipeline generation, client engagement, and measurable return on investment.
• Project management: Confidently manage concurrent campaigns and content, ensuring smooth delivery, timely execution and alignment to agreed objectives, KPIs, and commercial outcomes.
• Collaboration: Work closely with colleagues in the Client Development team (business development and strategic communications), other internal stakeholders, and external partners (including significant interaction with PR & media support) to ensure activity is aligned to firm strategy, sector priorities, and revenue-generating opportunities.
• Insights & reporting: Monitor and report on content and campaign performance, analysing effectiveness and using insights to improve ROI, optimise future activity, and inform strategic decisions.
• Budget & resource management: Manage content and campaign budgets and resources, ensuring efficient use, cost-effectiveness, and clear return on investment, including overseeing external suppliers when needed.

Requirements

• Proven background in content, campaigns and marketing delivery, ideally within legal, professional services, or a similar commercial environment.
• Excellent writing, editing, and content repurposing skills, with the ability to tailor messaging for different audiences and channels to support engagement and business development goals.
• Strong communicator and influencer, able to network and build trusted relationships with stakeholders at all levels, including senior lawyers and leadership teams.
• Highly organised, skilled in project management, and able to thrive in a fast-paced environment with shifting priorities, while maintaining focus on outcomes and value.
• Strong awareness of the news and media landscape, with a solid understanding of the legal, financial and other related UK sectors, and how these translate into client-relevant content themes.
• Keen to stay on top of trends, best practices, and innovations in digital and campaign marketing, bringing new ideas to drive engagement and differentiation.
• Positive, self-motivated, and adaptable, with a "can-do" attitude and a collaborative approach, and a clear focus on delivering results as part of a team.

Benefits

• Competitive salary and performance-linked bonus.
• Enhanced parental leave policies.
• Private healthcare and wellbeing initiatives (e.g., mental health support, gym memberships).
• An open, flexible working environment.
• Find out more about our benefits and work environment here Life at Foot Anstey | Foot Anstey