Responsibilities

• Develop and implement recruitment marketing strategies that support hiring goals across BT Group.
• Partner with stakeholders across the business to deliver tailored attraction solutions aligned to workforce plans and DE&I ambitions.
• Collaborate with social media, creative teams and recruitment advertising partners to deliver integrated organic and paid attraction campaigns.
• Support top-of-funnel attraction activity to improve brand awareness and increase diverse talent engagement.
• Develop and deliver always-on internal mobility campaigns to raise awareness of career opportunities and support colleague growth.
• Monitor and analyse campaign performance metrics, providing insights and regular reporting to internal stakeholders.
• Support the delivery and optimisation of careers site content, campaign pages and Talent Attraction technology platforms such as Real Links.
• Develop and deliver ambassador and advocacy strategies to strengthen BT Group’s internal and external employer brand.
• Build and maintain strong relationships with creative agencies, media partners and external suppliers.
• Provide recruitment marketing expertise to support Talent Acquisition challenges and improve attraction outcomes.

Requirements

• Understanding of how to deliver integrated employer branding and recruitment marketing plans to support attraction strategies.
• Experience working with Talent Acquisition technology, recruitment media plans, agencies, EVP development and employer branding activity.
• Strong analytical skills, with the ability to measure, interpret and report on performance metrics to inform decision-making and continuous improvement.

Preferred

• Strong experience in recruitment marketing and employer branding, with the ability to develop attraction strategies that engage diverse talent.
• Ability to work autonomously, taking ownership of projects and delivering workstreams that support wider Talent Attraction goals.
• Strong stakeholder management skills, with experience managing projects from concept through to execution.
• Understanding of recruitment marketing platforms and channels, including LinkedIn, Indeed, Google for Jobs and wider recruitment media.
• A proactive and innovative mindset, with the ability to identify opportunities, improve existing approaches and introduce new ideas to enhance attraction activity.
• Technical capability and confidence supporting careers site development and Talent Attraction technologies, such as Real Links and other recruitment platforms.

Benefits

• Tailored benefits make a real difference. That’s why we offer a comprehensive range to support your growth, wellbeing, and everyday life. You can design the package to suit you and your lifestyle. Your core benefits include:
• You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready
• • 10% on target annual bonus
• • Access to an online private GP 24/7 for you and your immediate family
• • Market-leading paid carers leave with up to 2 weeks off
• • Equalised maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay
• • Discounted EE and BT products, including mobile and broadband
• • Market leading Pension scheme – 5% from you and 10% from us
• • Holiday purchase scheme