Consumer PR Manager - 12 month Fixed Term Contract at Tesco | Welwyn Garden City, Hertfordshire, UK

Tesco

Consumer PR Manager - 12 month Fixed Term Contract

Welwyn Garden City, Hertfordshire, UK (Hybrid)

Salary Not AvailableSenior LevelTemporary

Posted 2 months ago

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Job Summary

Own and drive the consumer PR program across strategy, events, and cross-channel activation to elevate brand perception and prove impact through journalist engagement and cross-agency collaboration.

Lead layered PR planning and calendar to shape share of voice and coverage.
Manage events, activations, and journalist outreach with ongoing optimization.
Define KPIs, track results, and demonstrate efficiency and learning to leadership.

Job Description

Helping to deliver a multi-layered consumer PR plan aligned to the strategy, product development and seasonal calendar to elevate brand perception and win share of voice in media.
Managing consumer PR events and activations to agreed budget and timings, at the same time as continually looking for ways to improve and innovate, offering journalists and customers something different and exciting each time.
Writing press material, as well as undertaking relevant approvals.
Identifying opportunities to amplify our activity across other channels.
Managing internal stakeholders, keeping them engaged and involved in our work as and when necessary, helping to promote awareness of our channel.
Setting clear measures and KPIs for activity to make sure we’re constantly improving, and to show the impact and efficiency of our activities.
Building a strong relationship with our agency partners – managing the day-to-day relationship with our PR and media monitoring agencies, as well as maintaining regular contact with our other creative agencies, to help create a high-performing, cross-agency team.
Staying close to PR leading edge practice and continually looking for compelling and exciting new ways to land Tesco’s messaging.
Building and maintaining effective relationships with key journalists and media outlets and ensuring regular programme of journalist engagement.
Following our Business Code of Conduct and always acting with integrity and due diligence.

Strong understanding of PR and earned media trends, with experience engaging and building relationships with journalists.
Excellent written and verbal communication skills, including copywriting, with the ability to simplify complex concepts.
Highly organised with strong planning skills, including experience delivering projects, events, and tracking results.
Collaborative, proactive approach with the ability to work across multiple stakeholders and build strong internal and external networks.
Comfortable working in a fast-paced environment, managing multiple priorities under pressure.
Experience managing agencies, external partners, and budgets.
Energetic and enthusiastic with a positive, can-do attitude.

Annual bonus scheme is up to 20% of base salary
Holiday starting at 25 days plus a personal day (plus Bank holidays)
Private medical insurance
26 weeks maternity and adoption leave (12 months service required at the qualifying date) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

Tesco

One of the world’s largest retailers of consumer goods from food to fashion. Serving our customers, communities and planet a little better every day in our stores and online is at the heart of everything we do.Founded in 1919 by Jack Cohen using the £30 he received on leaving the Royal Flying Corp, we’ve come a long way from his small market stall in East London. Today over 400,000 colleagues work across our stores, office, distribution and customer engagement centres in the UK, Europe and Asia. Share our passion for the people, products and places that make us great, and we can offer the right support to develop your skills. If you’re looking for the perfect work-life balance, a collaborative culture and flexible ways of working, find your opportunity to get on at www.tesco-careers.com

Founded in 1919

Welwyn Garden City, England, GBR

89K employees (1,642 in marketing)

www.tescoplc.com