Responsibilities

• Implement structure into the marketing department, building a 3-4 week activation calendar across all marketing channels, with clear ownership and deadlines
• Own and deliver the 2026 marketing strategy, including clear daily, weekly, and annual sales targets
• Develop a yearly strategic plan aligned to revenue objectives, including audience personas and tone of voice
• Shift the team to a midweek sales-reporting rhythm to enable proactive, timely adjustments
• Establish a centralised tracker combining daily ticket sales, revenue, and channel-level conversion data
• Run weekly reviews against targets and coach the team on consistent, structured reporting
• Segment audiences (previous buyers, subscribers, engaged non-buyers) and lead the development of evidence-based personas using survey and channel data
• Own the messaging framework, clearly differentiating the event's premium, rarecar positioning from competitors
• Broaden campaign appeal beyond core car enthusiasts through lifestyle-led content and messaging
• Direct and challenge agency performance on paid social, improving targeting, content variety, and spend efficiency

Requirements

• Proven experience in an event marketing role or senior marketing role, ideally within B2C events or a premium/luxury brand environment
• Strong commercial, revenue-focused mindset with a track record of hitting targets
• Experience working with ticket sales and event pricing structures
• Confident managing and challenging external agencies (paid social, PR)
• Skilled in audience segmentation, persona development, and messaging strategy
• Experience across paid social, email marketing (e.g. Mailchimp), and website conversion optimisation
• A natural coach and people manager, comfortable developing junior team members
• Highly organised, with strong reporting and tracking discipline

Benefits

• Flexibility on part-time or four-day working patterns