Consumer Data Platform & Marketing Activation Lead
London, UK (Hybrid)
Posted 1 day ago
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Job Summary
Own the CDP strategy, activation workflows, and governance across data, segmentation, and platform operations to enable data-driven marketing and unified consumer experiences.
- Own activation and audience segmentation
- Translate business needs into technical stories
- Collaborate across marketing, tech, and brand teams
Job Description
Responsibilities
- Strategy & Consumer Experience
- Drive a data-driven culture: Establish a unified understanding of the consumer data model across all marketing, tech, and brand stakeholders.
- Orchestrate journeys: Leverage advanced segmentation to enable personalized customer journeys and identify optimization opportunities that drive retention and Lifetime Value (LTV).
- Empower business users: Serve as the primary CDP subject matter expert, developing frameworks and rules of engagement that allow non-technical teams to interface with the platform and self-serve safely.
- Translate requirements: Capture business needs and translate them into actionable user stories for technical delivery.
- Platform Operations & Analytics
- Own the activation process: Manage the end-to-end creation, optimization, and delivery of audience segments to destinations like Marketing Automation, Paid Media, and Web Personalization.
- Analyze and refine: Continuously evaluate segment composition, campaign relevance, and platform insights to improve targeting precision.
- Troubleshoot: Act as the first line of defense for segmentation and activation issues, partnering directly with vendor support when necessary.
- Data and Process Governance
Requirements
- Proven experience (5+ years) in Consumer Data Platform and Marketing Technologies, or related fields.
- Deep familiarity with the consumer data model, unified consumer view, and consumer lifecycle for the retail industry.
- Strong ability to translate business needs into data-driven solutions and strategies.
- Solid understanding of data governance, consent management, and privacy regulations for first-party data usage in marketing.
- Familiarity with marketing performance analysis and reporting, including experience with analytics tools to derive actionable insights for business stakeholders.
- Collaborative mindset with the ability to foster teamwork across technical and business units.
Preferred
- Strong experience with Salesforce Data Cloud and Salesforce Marketing Cloud (certifications in these platforms are highly desirable).
- Experience leveraging AI-driven methodologies to scale personalized experiences and unlock new growth frontiers.
- Strategic thinker with a passion for data-driven decision-making and optimization.
- Highly organized with attention to detail and a bias for action.
Benefits
- We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families.
Logitech
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
